Items where Author is "Sharma, Dheeraj P." - Publications Repository (PURE)

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Items where Author is "Sharma, Dheeraj P."

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Article

Gupta, Ashish Kumar, Pandey, Shivendra Kumar and Sharma, Dheeraj P. (2024) Pay what you want pricing: should marketers use it to introduce innovative products? Journal of Marketing Theory and Practice, 34 (1). pp. 34-54. ISSN 1069-6679

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