Book Section

Yadav, Susheel, Gupta, Om Jee, Darda, Pooja and Chaudhary, Prashant (2024) The role of big data in modern markets for personalizing and tailoring products and services. In: Augmenting Customer Retention Through Big Data Analytics. Taylor and Francis, United States. ISBN 9781003538486 (In Press) Available at: https://www.taylorfrancis.com/chapters/edit/10.120...