Shaikh, Ateeque, Banerjee, Shubhomoy and Singh, Baljeet (2023) The differential impact of e-Service quality’s dimensions on trust and loyalty of retail bank customers in an emerging market. Services Marketing Quarterly. Taylor & Francis . ISSN 1533-2977 (In Press) Available at: https://doi.org/10.1080/15332969.2022.2161811

Shaikh, Ateeque, Mukerjee, Kaushik and Banerjee, Shubhomoy (2022) Cab-sharing services and transformation expectations of consumers: the moderating role of materialism. Benchmarking: An International Journal. Emerald Group Holdings Ltd. . ISSN 14635771 Available at: https://doi.org/10.1108/BIJ-09-2021-0525

Banerjee, Shubhomoy and Shaikh, Ateeque (2022) Impact of brand nostalgia on intention to purchase brand extensions: moderating role of brand attachment. Journal of Product and Brand Management, 31 (7). pp. 1005-1017. Emerald Group Holdings Ltd. . ISSN 10610421 Available at: https://doi.org/10.1108/JPBM-10-2020-3149

Banerjee, Shubhomoy and Shaikh, Ateeque (2020) Examining the impact of contextual factors in brand relationship initiation and maintenance: Evidence from bottom of pyramid markets. Review of Marketing Science, 18 (1). pp. 75-97. De Gruyter Open Ltd . ISSN 15465616 Available at: https://doi.org/10.1515/roms-2020-0006