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Singh, Anurag, Kumar, Rupesh, Kumar, Vinod, Sakka, Georgia, Chaudhuri, Ranjan, Chatterjee, Sheshadri and Vrontis, Demetris (2025) From purpose to purchase: how sustainable advertising builds brand trust and corporate reputation. International Journal of Advertising. pp. 1-27. Taylor & Francis . ISSN 0265-0487 Available at: https://doi.org/10.1080/02650487.2025.2578151