Items where Author is "Saha, Barsha"
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Number of items: 2.
Gupta, Ashish Kumar, Saha, Barsha and Kaur, Inderjeet (2024) Transforming modern business with digital platforms - Exploring solutions with topic modelling. In: ICCMB '24: Proceedings of the 2024 7th International Conference on Computers in Management and Business, January 2024.
Zimmermann, Laura, Somasundaram, Jeeva and Saha, Barsha (2023) Adoption of new technology vaccines. Journal of Marketing, 88 (4). ISSN 0022-2429