Roy, Sanjit K., Tsao, Hsiu-Yuan, Lin, Ching-Chang, Singh, Gaganpreet and Lo, Hui-Yi (2024) Do you love traveling to the beach or mountain? Predicting personality traits and choice behaviour. Journal of Strategic Marketing. pp. 1-16. ISSN 0965-254X (In Press)

Singh, Gaganpreet, Roy, Sanjit K., Apostolidis, Chrysostomos, Quaddus, Mohammed and Sadeque, Saalem (2024) Identifying the metaverse value recipe(s) affecting customer engagement and well-being in retailing. Technological Forecasting and Social Change, 210. ISSN 0040-1625

Roy, Sanjit K., Singh, Gaganpreet, Hollebeek, Linda D., Shabnam, Saadia, Japutra, Arnold, van Doorn, Sebastian, Ray, Subhasis and Appio, Francesco Paolo (2024) Smart service value: Conceptualization, scale development, and validation in the retailing context. Technovation, 137. ISSN 0166-4972

Roy, Sanjit K. and Singh, Gaganpreet (2024) Case 17: Bisleri—marketing to manage the counterfeit challenge. In: Marketing case studies in emerging markets : Contemporary multi-industry issues and best-practices. Springer Business Cases . Springer, Cham, pp. 233-241. ISBN 978-3-031-51689-4

Roy, Sanjit K., Singh, Gaganpreet, Gruner, Richard L., Dey, Bidit L., Shabnam, Saadia, Muhammad, Syed Sardar and Quaddus, Mohammed (2023) Relationship quality in customer-service robot interactions in Industry 5.0: An analysis of value recipes. Information systems frontiers : a journal of research and innovation. ISSN 1572-9419 | 1387-3326 (In Press)

Roy, Sanjit K., Singh, Gaganpreet, Sadeque, Saalem and Gruner, Richard L. (2023) Customer experience quality with social robots: Does trust matter ? Technological Forecasting and Social Change. ISSN 00401625 (In Press)

Roy, Sanjit K., Singh, Gaganpreet, Sadeque, Saalem, Harrigana, Paul and Coussement, Kristof (2023) Customer engagement with digitalized interactive platforms in retailing. Journal of Business Research, 164: 114001. pp. 1-15. ISSN 0148-2963

Roy, Sanjit K., Japutra, Arnold, Singh, Gaganpreet and Chakraborti, Rajdeep (2023) Decision comfort and student engagement in higher education. Journal of Marketing for Higher Education. ISSN 1540-7144 (In Press)

Roy, Sanjit K., Singh, Gaganpreet, Hatton, Corey, Dey, Bidit, Ameen, Nisreen and Kumar, Satish (2022) Customers’ motives to co-create in smart services interactions. Electronic Commerce Research. ISSN 1389-5753 (In Press)

Roy, Sanjit K., Sharma, Apurv, Bose, Sunny and Singh, Gaganpreet (2022) Consumer - brand relationship: A brand hate perspective. Journal of Business Research, 144. pp. 1293-1304. ISSN 01482963

Roy, Sanjit K., Singh, Gaganpreet, Japutra, Arnold and Javed, Mansoor (2021) Circle the wagons: measuring the strength of consumers’ brand defense. Journal of Strategic Marketing. ISSN 0965254X (In Press)

Roy, Sanjit K., Singh, Gaganpreet and Shabnam, Saadia (2021) Modelling customer engagement behaviour in smart retailing. Australasian Journal of Information Systems, 25. pp. 1-30. ISSN 14498618

Roy, Sanjit K., Singh, Gaganpreet and Sekhon, Harjit (2020) Exploring customers’ motives to engage in value co-creation: An abstract. In: 2019 AMS World Marketing Congress, July 09-12, 2019, Edinburgh, United Kingdom.

Roy, Sanjit K., Singh, Gaganpreet, Hope, Megan, Nguyen, Bang and Harrigana, Paul (2019) The rise of smart consumers: Role of smart servicescape and smart consumer experience cocreation. Journal of Marketing Management, 35 (15-16). pp. 1480-1513. ISSN 0267257X