Items where Author is "Roten, Yonathan Silvain"
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Article
Shabnam, Saadia, Roy, Sanjit K., Roten, Yonathan Silvain, Singh, Gaganpreet 
ORCID: https://orcid.org/0000-0002-2807-2511, Suh, Taewon and Li, Hairong
(2026)
Transformative phygital service research (TPSR): an agenda for future research.
Journal of Services Marketing.
ISSN 0887-6045
(In Press)