Items where Author is "Razzaq, Ali"
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Jayawardena, Nirma Sadamali, Thaichon, Park, Quach, Sara, Razzaq, Ali and Behl, Abhishek (2023) The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review. Journal of Business Research, 160: 113739. Elsevier . ISSN 0148-2963 Available at: https://doi.org/10.1016/j.jbusres.2023.113739