Items where Author is "Razzaq, Ali"
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Jayawardena, Nirma Sadamali
, Thaichon, Park, Quach, Sara, Razzaq, Ali and Behl, Abhishek
(2023)
The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review.
Journal of Business Research, 160: 113739.
ISSN 0148-2963