Kant, Shashi, Singh, Rituraj ORCID: https://orcid.org/0009-0008-0452-9303, Kumar, Pawan and Muthuraman, Maheswaran (2025) Marketing Influence and Supply Chain Integration in Emerging Markets for Maximizing Operational Efficiency in Horn of Africa. In: Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing:. IGI Global Scientific Publishing, Hershey. pp. 101-128. ISBN 9798337331119 Available at: https://doi.org/10.4018/979-8-3373-3109-6.ch004

Singh, Rituraj ORCID: https://orcid.org/0009-0008-0452-9303, Muthuraman, Maheswaran, Kant, Shashi, Kumar, Pawan and Kuselar, Ramasamy (2025) Supply Chain Strategy: Effect on Logistic Operational Efficiency Through Supply Chain Integration in the Coffee Industry of Gedeo Zone, Ethiopia. In: Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing:. IGI Global Scientific Publishing, Hershey. pp. 209-232. ISBN 9798337331119 Available at: https://doi.org/10.4018/979-8-3373-3109-6.ch008