Book Section

Ananth, Thompson Xavier, Kant, Shashi and Mittal, Shashank ORCID: https://orcid.org/0009-0007-8643-4350 (2026) Sustainable Product Design, Eco-Friendly Consumption, Digital Marketing Integration in Wind Tree Projects in Tanzania Universities. In: Driving Digital Consumer Value With Green Marketing Approaches. IGI Global Scientific Publishing, Hershey. pp. 305-328. ISBN 9798260005644 Available at: https://doi.org/10.4018/979-8-2600-0562-0.ch013

Shukla, Ashok Kumar, Kant, Shashi, Mittal, Shashank ORCID: https://orcid.org/0009-0007-8643-4350 and Singh, Gurpreet (2026) Integrating marketing strategies with TQM strategies for enhancing client experience in Ethiopia. In: Marketing Strategies for Total Quality Management in Hospitality Excellence. IGI Global Scientific Publishing, Hershey. pp. 151-178. ISBN 9798369386101 Available at: https://doi.org/10.4018/979-8-3693-8608-8.ch007