Rana, Sudhir, Singh, Sandeep Kumar and Chandel, Ajay (2024) AI in Customer Service Automation : balancing efficiency with human touch. In: AI, Corporate Social Responsibility, and Marketing in Modern Organizations. IGI Global . pp. 173-194. ISBN 9798337302195 Available at: https://www.igi-global.com/chapter/ai-in-customer-...

Rana, Sudhir and Behl, Abhishek (2021) Editorial. International Journal of Technology Marketing, 15 (2-3). pp. 101-106. Inderscience Publishers . ISSN 1741878X