Book

Ramesh, M. Anil, Grover, Priya and Dasgupta, Sabyasachi (2019) Start-up marketing strategies in India. Emerald Publishing Limited , United Kingdom. ISBN 9781787567566 Available at: https://books.emeraldinsight.com/book/detail/start...

Book Section

Thind, Sargam and Dasgupta, Sabyasachi (2018) Exploring gratification factors in visual food communication: With special reference to “South-Indian Cuisine”. In: Holistic Approaches to Brand Culture and Communication Across Industries. IGI Global , India. pp. 24-35. ISBN 978-1522531500 Available at: https://doi.org/10.4018/978-1-5225-3150-0.ch004

Dasgupta, Sabyasachi and Kothari, Reema (2018) The impact of digital word-of-mouth communication on consumer decision-making processes: With special reference to fashion apparel industry. In: Holistic Approaches to Brand Culture and Communication Across Industries. IGI Global , India. pp. 176-198. ISBN 978-1522531500 Available at: https://doi.org/10.4018/978-1-5225-3150-0.ch010

Jagota, Anita, Jannu, Navya and Boro, Suchitra (2018) The interplay of biological and socio environmental factors in aging and disorders in women. In: Holistic Approaches to Brand Culture and Communication Across Industries. IGI Global , India. pp. 355-364. ISBN 978-1522531500 Available at: https://doi.org/10.4018/978-1-5225-4772-3.ch008