Items where Author is "Ramasundaram, Aishwarya"
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Article
Banerji, Diptiman, Ramasundaram, Aishwarya, Sreejesh, S, Shukla, Yupal S and Chatterjee, Ravi (2023) How do we measure the intangible? Overcoming the measurement challenge in services. International Journal of Consumer Studies. ISSN 1470-6431 (In Press)