Article

Aeron, Suchi ORCID: https://orcid.org/0000-0003-0415-9791 and Rahman, Zillur (2026) Wilderness makes me less sad, helpless, and healthier. European Journal of Marketing, 60 (7). pp. 1647-1679. Emerald Group Publishing Ltd. . ISSN 0309-0566 Available at: https://doi.org/10.1108/EJM-03-2025-0208

Chandra, Baby ORCID: https://orcid.org/0000-0001-6855-5086 and Rahman, Zillur (2026) AI social-appraisal support: effect on adoption intention and value co-creation. Marketing Intelligence & Planning. pp. 1-22. Emerald . ISSN 0263-4503 (In Press) Available at: https://doi.org/10.1108/MIP-10-2024-0740

Chandra, Baby ORCID: https://orcid.org/0000-0001-6855-5086 and Rahman, Zillur (2026) A framework for AI-driven value co-creation across customer journey stages. Service Industries Journal. pp. 1-31. Taylor & Francis . ISSN 0264-2069 Available at: https://doi.org/10.1080/02642069.2026.2612702

Aeron, Suchi ORCID: https://orcid.org/0000-0003-0415-9791 and Rahman, Zillur (2024) Emotion as cause, effect, mediator, and moderator in marketing: An integrative review and future research directions. Journal of Consumer Behaviour. pp. 1-29. Wiley-Blackwell . ISSN 1472-0817 Available at: https://doi.org/10.1002/cb.2430

Book Section

Chandra, Baby and Rahman, Zillur (2025) Reimagining customer engagement and digital business in the age of generative AI and the metaverse. In: Customer Engagement and Digital Business. Taylor & Francis . pp. 122- 139. ISBN 9781003508083 Available at: https://doi.org/10.4324/9781003508083-10