Items where Author is "Rahman, Zillur" - Publications Repository (PURE)

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Items where Author is "Rahman, Zillur"

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Article

Aeron, Suchi and Rahman, Zillur (2024) Emotion as cause, effect, mediator, and moderator in marketing: An integrative review and future research directions. Journal of Consumer Behaviour. pp. 1-29. ISSN 1472-0817 (In Press)

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