Items where Author is "Priya, Samant Shant"
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Jayawardena, Nirma Sadamali, Bandyopadhyay, Chinmoy and Bibi, Gulshan (2024) From Interaction to Immersion : Exploring AR and VR's transformative role in consumer engagement. In: Improving service quality and customer engagement with marketing intelligence. IGI Global Publishing. pp. 143-166. ISBN 9798369368138 Available at: https://doi.org/10.4018/979-8-3693-6813-8.ch006