Items where Author is "Paul, Ujjwal Kanti"
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Article
Roy, Krishna, Paul, Ujjwal Kanti, Tiwari, Saurabh and Mookherjee, Arunava (2024) Impact of electronic word of mouth (e-WOM) on purchasing decisions: An empirical study. Benchmarking: An International Journal. Emerald . ISSN 1463-5771 (In Press) Available at: https://doi.org/10.1108/BIJ-08-2024-0642