Items where Author is "Patel, Jayesh"
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Article
Patel, Jayesh, Sharma, Anuj
, Shukla, Yupal and Das, Kallol
(2023)
Role of culture in consumer marketing: Thematic trajectories and theoretical Roots.
Journal of Creative Communications.
ISSN 0973-2586 | 0973-2594
(In Press)