Article

Patel, Jayesh, Sharma, Anuj, Shukla, Yupal and Das, Kallol (2023) Role of culture in consumer marketing: Thematic trajectories and theoretical Roots. Journal of Creative Communications. Sage . ISSN 0973-2586 | 0973-2594 (In Press) Available at: https://doi.org/10.1177/09732586231205069