Items where Author is "Pandey, Shivendra Kumar" - Publications Repository (PURE)

Home Help About Policies ☰

Items where Author is "Pandey, Shivendra Kumar"

[up]

Group by: Item Type | No Grouping

Jump to: Article

Number of items: 1.

Article

Gupta, Ashish Kumar, Pandey, Shivendra Kumar and Sharma, Dheeraj P. (2024) Pay what you want pricing: should marketers use it to introduce innovative products? Journal of Marketing Theory and Practice. pp. 1-21. ISSN 1069-6679 (In Press)

This list was generated on Thu Nov 21 02:05:00 2024 UTC.