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Jiao, Lei, Sreen, Naman ORCID: https://orcid.org/0000-0003-1325-9225, Pandey, Rudresh, Alghafes, Rsha and Sadiq, Mohd (2026) Mixed method examination on overtourism and the interplay of anti‐consumption values and behavior. Implications for business strategies. Business Strategy and the Environment. John Wiley and Sons Ltd . ISSN 0964-4733 (In Press) Available at: https://doi.org/10.1002/bse.70725