Article

Behl, Abhishek, Pereira, Vijay, Jayawardena, Nirma, Nigam, Achint and Mangla, Sachin Kumar (2023) Gamification as an innovation: A tool to improve organizational marketing performance and sustainability of international firms. International Marketing Review. ISSN 0265-1335 (In Press)

Behl, Abhishek, Jayawardena, Nirma, Nigam, Achint, Pereira, Vijay, Shankar, Amit and Jebarajakirthy, Charles (2023) Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach. Journal of Business Research, 158: 113662. ISSN 0148-2963