Items where Author is "Nguyen, Bang"

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Article

Roy, Sanjit K., Singh, Gaganpreet, Hope, Megan, Nguyen, Bang and Harrigana, Paul (2019) The rise of smart consumers: Role of smart servicescape and smart consumer experience cocreation. Journal of Marketing Management, 35 (15-16). pp. 1480-1513. ISSN 0267257X

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