Article

Manchanda, Parul, Arora, Nupur, Nazir, Owais and Islam, Jamid Ul (2023) Cultivating sustainability consciousness through mindfulness: An application of theory of mindful-consumption. Journal of Retailing and Consumer Services, 75: 103527. Elsevier Ltd . ISSN 0969-6989 Available at: https://doi.org/10.1016/j.jretconser.2023.103527