Items where Author is "Narwal, Preeti"
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Article
Rai, Shivam and Narwal, Preeti (2021) Examining the impact of external reference prices on seller price image dimensions and purchase intentions in pay what you want (PWYW. Asia Pacific Journal of Marketing and Logistics, 34 (8). pp. 1778-1806. Emerald Group Holdings Ltd. . ISSN 13555855 Available at: https://doi.org/10.1108/APJML-04-2020-0204