Items where Author is "Mukherjee, Madhuri"
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Number of items: 3.
Book Section
Shukla, Kamakshi, Kaur, Manmeet, Mukherjee, Madhuri, Pranjal, Piyush and Sarkar, Soumya (2024) Conscious entrepreneurship : An authentic narrative for entrepreneurial ventures. In: Compelling storytelling narratives for sustainable branding. IGI Global Publishing, pp. 92-115. ISBN 9798369333266
Article in News Papers and Magazine
Bajaj, Sindhuja, Mukherjee, Madhuri and Pranjal, Piyush (2022) Employee advocacy: what is it? what of it? ET HRWorld, The Economic Times.
Pranjal, Piyush and Mukherjee, Madhuri (2020) ‘Atmanirbhar’ campaigns - implications for marketers and campaign managers. Campaign India.