Items where Author is "Mookherjee, Arunava"
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Roy, Krishna, Paul, Ujjwal Kanti, Tiwari, Saurabh and Mookherjee, Arunava (2024) Impact of electronic word of mouth (e-WOM) on purchasing decisions: An empirical study. Benchmarking: An International Journal. ISSN 1463-5771 (In Press)