Items where Author is "Mathai, Shaji"
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Article
    
    Mathai, Shaji, Kumar, Sushant, Sreen, Naman
 and Jeswani, Saket
 
(2025)
Are social media marketing activities reaping benefits for brands? The moderating role of education.
  
    Marketing Intelligence & Planning.
    
     ISSN 0263-4503
  
  
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