Article

Sangwan, Vaishali, Maity, Moutusy, Tripathi, Sanjeev and Chakraborty, Anirban (2024) From discomfort to desirable: The effect of embarrassment on prosocial consumption. Psychology & Marketing. ISSN 0742-6046 (In Press)

Sangwan, Vaishali and Maity, Moutusy (2024) Consumer embarrassment in an emerging market retail context: a qualitative investigation. Qualitative Market Research: An International Journal. ISSN 1352-2752 (In Press)

Sangwan, Vaishali and Maity, Moutusy (2024) Consumer embarrassment: A systematic literature review and research agenda. International Journal of Consumer Studies, 48 (2). ISSN 1470-6423