Items where Author is "Lin, Ching-Chang"
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Article
Roy, Sanjit K., Tsao, Hsiu-Yuan, Lin, Ching-Chang, Singh, Gaganpreet
and Lo, Hui-Yi
(2024)
Do you love traveling to the beach or mountain? Predicting personality traits and choice behaviour.
Journal of Strategic Marketing.
pp. 1-16.
ISSN 0965-254X
(In Press)