Behl, Abhishek, Jayawardena, Nirma Sadamali, Shankar, Amit, Gupta, Manish and Lang, Le Dang (2023) Gamification and neuromarketing: A unified approach for improving user experience. Journal of Consumer Behaviour, 23 (1). pp. 218-228. ISSN 1479-1838

Jayawardena, Nirma, Ross, Mitchell, Quach, Sara, Behl, Abhishek, Gupta, Manish and Lang, Le Dang (2022) Effective online engagement strategies through gamification: A systematic literature review and a future research agenda. Journal of Global Information Management, 30 (5). pp. 1-25. ISSN 10627375

Ajgaonkar, Suchitra, Neelam, Netra, Behl, Abhishek, Dao, Le Trung and Lang, Le Dang (2022) Exploring human resource work design, learning mechanism and TQM: through the lens of activity theory and contextual learning theory. TQM Journal, 74 (1). pp. 70-101. ISSN 17542731

Lang, Le Dang, Behl, Abhishek, Dong, Nguyen Trung, Temouri, Yama and Thu, Nguyen Hong (2022) Effect of social capital on agribusiness diversification intention in the emerging market. Journal of Intellectual Capital, 23 (1). pp. 56-84. ISSN 14691930