Items where Author is "Kumra, Rajeev" - Publications Repository (PURE)

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Items where Author is "Kumra, Rajeev"

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Article

Agarwal, Diksha and Kumra, Rajeev (2024) From runway to homepage: Synthesizing luxury brand strategies in digital scape. Asian Journal of Business Research, 14 (2). pp. 101-128. ISSN 2463-4522 (In Press)

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