Items where Author is "Kothari, Reema"

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Dasgupta, Sabyasachi and Kothari, Reema (2018) The impact of digital word-of-mouth communication on consumer decision-making processes: With special reference to fashion apparel industry. In: Holistic Approaches to Brand Culture and Communication Across Industries. 1st ed. IGI Global, India, pp. 176-198. ISBN 978-1522531500

This list was generated on Mon Jul 15 02:06:11 2024 UTC.