Items where Author is "Javed, Mansoor" - Publications Repository (PURE)

Home Help About Policies ☰

Items where Author is "Javed, Mansoor"

[up]

Group by: Item Type | No Grouping

Jump to: Article

Number of items: 1.

Article

Roy, Sanjit K., Singh, Gaganpreet, Japutra, Arnold and Javed, Mansoor (2021) Circle the wagons: measuring the strength of consumers’ brand defense. Journal of Strategic Marketing. ISSN 0965254X (In Press)

This list was generated on Sat Dec 21 02:05:24 2024 UTC.