Items where Author is "Javed, Mansoor"
![[up]](/style/images/multi_up.png)
Up a levelGroup by: Item Type | No Grouping
Jump to: Article
Number of items: 1.
Article
Roy, Sanjit K., Singh, Gaganpreet, Japutra, Arnold and Javed, Mansoor (2023) Circle the wagons: measuring the strength of consumers’ brand defense. Journal of Strategic Marketing, 31 (4). pp. 817-837. Routledge . ISSN 0965-254X Available at: https://doi.org/10.1080/0965254X.2021.1999305