Items where Author is "Harrigana, Paul"
Group by: Item Type | No Grouping
Number of items: 2.
    
    Roy, Sanjit K., Singh, Gaganpreet
, Sadeque, Saalem, Harrigana, Paul and Coussement, Kristof
 
(2023)
Customer engagement with digitalized interactive platforms in retailing.
  
    Journal of Business Research, 164: 114001.
     pp. 1-15.
     ISSN 0148-2963
  
  
    
    Roy, Sanjit K., Singh, Gaganpreet
, Hope, Megan, Nguyen, Bang and Harrigana, Paul
 
(2019)
The rise of smart consumers: Role of smart servicescape and smart consumer experience cocreation.
  
    Journal of Marketing Management, 35 (15-16).
     pp. 1480-1513.
     ISSN 0267257X
  
  
 Up a level