Book Section

Saha, Victor, Mani, Venkatesh, Goyal, Praveen and Hollebeek, Linda D. (2022) Co-creation of intangible brand assets: an integrative S-D logic/organic view of brand-based conceptual framework. In: Research Handbook on Brand Co-Creation. Edward Elgar Publishing Ltd., Cheltenham. pp. 80-89. ISBN 9781839105418 Available at: https://www.elgaronline.com/display/edcoll/9781839...