Items where Author is "Gupta, Sushant"
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Luu, Thi Minh Ngoc, Mittal, Shashank and Gupta, Sushant (2024) Leveraging AI to Tailor Customer Engagement With Personalized Marketing Strategies. In: AI, Corporate Social Responsibility, and Marketing in Modern Organizations. IGI Global. pp. 195- 220. ISBN 9798337302218 Available at: https://doi.org/10.4018/979-8-3373-0219-5.ch010