Items where Author is "Gupta, S. L."
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Dahiya, Atul and Banerji, Diptiman (2024) What does the rise of avatars mean for consumers? A Systematic literature review and future research opportunities. In: Navigating the digital landscape : Understanding customer behaviour in the online world. Emerald Publishing Limited. pp. 17-37. ISBN 978-1-83549-272-7 Available at: https://doi.org/10.1108/978-1-83549-272-720241002