Items where Author is "Gupta, Niharika"
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Article
Gupta, Niharika and Verma, Harsh V
(2022)
Product recommendation in internet business: an integrated approach of fuzzy sets and multiple attribute decision making.
Electronic Commerce Research.
ISSN 1389-5753
(In Press)
Gupta, Niharika and Verma, Harsh V (2022) Other customers' service failure and recovery encounters: a qualitative exploration. Asia-Pacific Journal of Business Administration. ISSN 17574323 (In Press)