Items where Author is "Gupta, Niharika"
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Article
Gupta, Niharika and Verma, Harsh V (2022) Product recommendation in internet business: an integrated approach of fuzzy sets and multiple attribute decision making. Electronic Commerce Research. Springer . ISSN 1389-5753 (In Press) Available at: https://doi.org/10.1007/s10660-022-09644-7
Gupta, Niharika and Verma, Harsh V (2022) Other customers' service failure and recovery encounters: a qualitative exploration. Asia-Pacific Journal of Business Administration. Emerald Group Holdings Ltd. . ISSN 17574323 (In Press) Available at: https://doi.org/10.1108/APJBA-09-2021-0462
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