Items where Author is "Gupta, Himanshu"
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Article
Sharma, Vaibhav, Saharan, Akash, Gupta, Himanshu, Drave, Vinayak A.
and Singh, Priyanka
(2024)
Assessing stimulus–organism responses in impulse buying among young consumers on online platforms using a hybrid BWM-ISM approach.
Journal of Marketing Analytics.
ISSN 2050-3318
(In Press)