Article

Gupta, Ashish Kumar ORCID: https://orcid.org/0000-0001-6872-7597, Pandey, Shivendra Kumar and Sharma, Dheeraj P. (2026) Pay what you want pricing: should marketers use it to introduce innovative products? Journal of Marketing Theory and Practice, 34 (1). pp. 34-54. Taylor and Francis . ISSN 1069-6679 Available at: https://doi.org/10.1080/10696679.2024.2398698

Conference or Workshop Item

Gupta, Ashish Kumar, Saha, Barsha and Kaur, Inderjeet (2024) Transforming modern business with digital platforms - Exploring solutions with topic modelling. In: ICCMB '24: Proceedings of the 2024 7th International Conference on Computers in Management and Business, January 2024. Available at: https://doi.org/10.1145/3647782.3647798