Article

Dasgupta, Sabyasachi and Grover, Priya (2019) Understanding the role of corporate social responsibility in consumer psychology: A case study of Keen Footwear, Rothy's Shoes, Supra Footwear and Toms Shoes. Think India Journal, 22 (14). pp. 1-8. Vichar Nyas Foundation . ISSN 0971-1260

Dasgupta, Sabyasachi and Grover, Priya (2019) Critically evaluating SWIFT’s strategy as a monopoly in the fintech business. International Journal of Innovative Technology and Exploring Engineering, 8 (12). pp. 3839-3844. Blue Eyes Intelligence Engineering and Sciences Publication . ISSN 2278-3075 Available at: https://www.ijitee.org/wp-content/uploads/papers/v...

Dasgupta, Sabyasachi and Grover, Priya (2019) Impact of digital strategies on consumer decision journey: special. Academy of Marketing Studies Journal, 23 (1). Allied Business Academies . ISSN 10956298 Available at: https://www.abacademies.org/articles/impact-of-dig...

Dasgupta, Sabyasachi and Grover, Priya (2019) Understanding adoption factors of over-the-top video services among millennial consumers. International Journal of Computer Engineering & Technology, 10 (1). pp. 61-71. International Association of Engineering and Management Education . ISSN 0976–6375 Available at: https://iaeme.com/Home/article_id/IJCET_10_01_008

Book

Ramesh, M. Anil, Grover, Priya and Dasgupta, Sabyasachi (eds.) (2019) Start-up marketing strategies in India. Emerald Publishing Limited, United Kingdom. ISBN 9781787567566 Available at: https://books.emeraldinsight.com/book/detail/start...

Dasgupta, Sabyasachi and Grover, Priya (2018) Optimizing millennial consumer engagement with mood analysis. IGI Global. ISBN 9781522556916 Available at: https://www.igi-global.com/book/optimizing-millenn...

Book Section

Grover, Priya and Dasgupta, Sabyasachi (2018) The impact of brand variance on gender in FMCG sector: With a special reference to toothpaste category. In: Gender and Diversity: Concepts, Methodologies, Tools, and Applications. IGI Global, United States of America. pp. 1175-1184. ISBN 9781522569121 Available at: https://doi.org/10.4018/978-1-5225-6912-1.ch059