Items where Author is "Giri, Arunangshu"
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Giri, Arunangshu, Chakrabarty, Dipanwita, Lim, Weng Marc, Mangla, Sachin Kumar
and Hollebeek, Linda D.
(2026)
Can generative artificial intelligence enhance brand performance in tourism? A mixed-methods study integrating service-dominant logic, social exchange theory, and uncanny valley theory.
Tourism Management Perspectives, 60: 101442.
pp. 1-19.
ISSN 2211-9736