Items where Author is "Ghosh, Abhijit"
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Number of items: 2.
Banerjee, Shubhomoy and Ghosh, Abhijit (2022) Till death do us part – customer commitment after negative publicity: the role of relational variables and cognitive dissonance. Asia Pacific Journal of Business Administration. ISSN 1757-4323 (In Press)
Banerjee, Shubhomoy, Ghosh, Abhijit, Kagan, Albert and Chatterjee, Soumi (2019) Mortality Salience Effects on Evaluations of Foreign Brands: Evidence from India. JOURNAL OF INTERNATIONAL CONSUMER MARKETING, 31 (2). pp. 147-161. ISSN 15287068