Items where Author is "Garg, Vaishali"
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Article
Garg, Vaishali and Mishra, Abhishek (2025) Redefining rebranding: identity–image dynamics. Journal of Indian Business Research, 17. pp. 111-134. Emerald Publishing . ISSN 1755-4209 Available at: https://doi.org/10.1108/JIBR-06-2024-0151