Yadav, Rohit ORCID: https://orcid.org/0000-0002-7573-8005, Hollebeek, Linda ORCID: https://orcid.org/0000-0002-1282-0319, Gaižutis, Algis and Yadav, Mohit ORCID: https://orcid.org/0000-0002-9341-2527 (2025) Consumers’ Nostalgic Re-Engagement with Media in Emerging Markets: Emotional Needs, Content Overload, and Exposure. Organizations and Markets in Emerging Economies, 16 (2): 33. pp. 435-461. Vilnius University . ISSN 2345-0037 Available at: https://doi.org/10.15388/omee.2025.16.19