Emile, Renu ORCID: https://orcid.org/0000-0002-1643-0633, Koul, Saroj ORCID: https://orcid.org/0000-0002-3051-5625, Tatia, Anushka ORCID: https://orcid.org/0009-0006-3274-1518 and Sahgal, Anna (2026) Fairness-First AI in Demand Response: Bridging Equity and Efficiency in Smart Energy Systems. In: 2026 International Conference on Intelligent and Innovative Technologies in Computing, Electrical and Electronics (IITCEE), 22-23 Jan 2026, Bangalore, India. Available at: https://doi.org/10.1109/IITCEE67948.2026.11394258

Emile, Renu ORCID: https://orcid.org/0000-0002-1643-0633, Koul, Saroj ORCID: https://orcid.org/0000-0002-3051-5625 and Sahgal, Anna (2025) Explainable-AI for Cultural Heritage: An Integrated Model for Consumer Acceptance. In: 2025 5th Asian Conference on Innovation in Technology (ASIANCON), 22 August 2025 - 23 August 2025, Pune. Available at: https://doi.org/10.1109/ASIANCON66527.2025.1128079...

Emile, Renu, Sharma, Paribhasha and Batra, Pooja (2024) Domestic migrant well-being orientations in policy in a developing country (India): a reflection. FIIB Business Review. Sage . ISSN 2319-7145 (In Press) Available at: https://doi.org/10.1177/23197145241262637

Emile, Renu, Krisjanous, Jayne, Banga, Maedhavini and Kadirov, Djavlonbek (2024) Healthcare access for pregnant women in a rural developing country context: Formal and informal institutional challenges. Health Marketing Quarterly. Routledge . ISSN 0735-9683 (In Press) Available at: https://doi.org/10.1080/07359683.2024.2347047

Emile, Renu, Clammer, John, Jayaswal, Palak and Sharma, Paribhasha (2022) Addressing water scarcity in developing country contexts: a socio-cultural approach. Humanities and Social Sciences Communications, 9: 144. Springer Nature . ISSN 26629992 Available at: https://doi.org/10.1057/s41599-022-01140-5

Emile, Renu, Belk, Russell W. and Clammer, John (2021) Localizing taste: using metaphors to understand loctural consumptionscapes. Food, Culture and Society, 24 (3). pp. 431-445. Taylor and Francis Ltd. . ISSN 15528014 Available at: https://doi.org/10.1080/15528014.2021.1882169

Shultz, Clifford, Barrios, Andr´es, Krasnikov, Alexander V., Becker, Ingrid, Bennett, Aront´e M, Emile, Renu, Hokkinen, Maria, Pennington, Julia R., Santos, Marcos and Sierra, Jaime (2020) The global refugee crisis: Pathway for a more humanitarian solution. Journal of Macromarketing, 40 (1). pp. 128-143. SAGE Publications Inc. . ISSN 2761467 Available at: https://doi.org/10.1177/0276146719896390

Sinha, Ashish, Gu, Haodong, Kim, Namwoon and Emile, Renu (2019) Signaling effects and the role of culture: movies in international auxiliary channels. European Journal of Marketing, 53 (10). pp. 2146-2172. European Journal of Marketing . ISSN 03090566 Available at: https://doi.org/10.1108/EJM-09-2017-0587

Emile, Renu and Sangwan, Sunanda (2014) Congruency between self as communicated by product ensembles and self as perceived by peers – do the two match? Advances in Consumer Research, 42. pp. 307-312. Association for Consumer Research . ISSN 00989258 Available at: https://www.acrwebsite.org/volumes/1017137/volumes...