Items where Author is "Debnath, Nirmalya"
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Article
Das, Manish, Saha, Victor
, Jebarajakirthy, Charles, Kalai, Anjana and Debnath, Nirmalya
(2022)
Cultural consequences of brands' masstige: An emerging market perspective.
Journal of Business Research, 146.
pp. 338-353.
ISSN 0148-2963