Items where Author is "Chandra, Baby"
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Article
Chandra, Baby and Rahman, Zillur (2026) A framework for AI-driven value co-creation across customer journey stages. Service Industries Journal. pp. 1-31. ISSN 0264-2069 (In Press)
Book Section
Chandra, Baby and Rahman, Zillur (2025) Reimagining customer engagement and digital business in the age of generative AI and the metaverse. In: Customer Engagement and Digital Business. Taylor & Francis, 122- 139. ISBN 9781003508083