Items where Author is "Biswal, Santosh"
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Dasgupta, Sabyasachi, Biswal, Santosh and Ramesh, Anil (eds.) (2017) Holistic approaches to brand culture and communication across industries. Advances in Marketing, Customer Relationship Management, and E-Services, (AMCRMES) Book Serie. IGI Global, Hershey. pp. 1-279. ISBN 9781522531500 Available at: https://10.4018/978-1-5225-3150-0