Article

Birim, Sule, Kazancoglu, Ipek, Mangla, Sachin Kumar, Kahraman, Aysun and Kazancoglu, Yigit (2024) The derived demand for advertising expenses and implications on sustainability: A comparative study using deep learning and traditional machine learning methods. Annals of Operations Research, 339. pp. 131-161. ISSN 1572-9338