Article

Sharma, Dheeraj, Bhardwaj, Neha and Sreen, Naman ORCID: https://orcid.org/0000-0003-1325-9225 (2025) Consumer vulnerability: its impact on ethical perceptions and brand love towards online retail from a stimulus-organism-behaviour-consequence perspective. International Journal of Technology Marketing, 19 (3). pp. 337-365. Inderscience Publishers . ISSN 1741-8798 Available at: https://doi.org/10.1504/IJTMKT.2025.147340